Keep Going

Illustrating one of the core principles of animation, follow-through, via the delayChild script. In After Effects, there are a million ways to delay. Delay, fundamentally, is an expression of inertia. Here I’m presenting a delightful paradox inherent in animating the phrase, “keep going.” To keep going, forward motion is balanced with purposeful friction. I used

Oceanbridge Apparel Logo Animation

Role: Logo AnimationClient: OceanBridge ApparelProject: Logo Animation for OceanBridge video marketing and social media This South Florida-based company specializes in modern baby tees, and its hip logo reflects the company’s voice and aesthetic. In my process of creating this logo animation, I made sure that the timing and easing of each element—including the bridge, ocean